Avoid These 5 Common Podcasting Blunders
Podcasting is a powerful strategy for content marketers and businesses. It can do wonders to your bottom lines if done right. Read on to know the top five typical podcasting blunders made and how to avoid them.
“What is done cannot be undone, but at least one can keep it from happening again.” - Anne Frank
Have you ever listened to a podcast and wondered why something doesn't seem quite right? The joke that everyone has a podcast is currently a part of podcast culture. "Podcasts are simple," many people believe. "Anyone can do it." True!
Podcasting has a low entrance barrier, allowing anyone to get their message out without having to worry about the expenditures of shooting a film or the challenges of the industry.
Because everyone's setup is different, the same principles will never apply, but everyone can improve some typical mistakes in their podcasts.
To ensure that you're generating something worth engaging in requires time and work, just like any other content. That includes assessing what other podcasters aren't doing effectively and improving on those areas.
Today, we'll go through the top five typical podcasting blunders that people make.
Being unsure of your specialty or selecting a broad topic.
You'll have a hard time developing quality content and enchanting the audience if you don't know your niche. You won't know who you're talking to in your podcast.
Niche themes are the best method to attract and keep a dedicated following. If you're having problems coming up with a unique niche podcast topic, consider brainstorming some topics about which you can speak as an expert.
You'll stand out from the crowd of generic podcasts if you have a niche topic. You can also add your twist on the topic to make it more engaging.
Also, learn about different podcast formats worth exploring in 2022.
You have no idea who your target market is.
This is mistake number two for a reason: it goes hand in hand with mistake number one. You've narrowed down your niche since you're crystal clear on your "why" and the types of listeners you're targeting. Take some time to think about why you're making a podcast and what you want to accomplish with it.
After you've locked that down, you can delve deeper into who your target audience is by asking the following questions:
- What are the demographics of the people that live there?
- What methods do people use to consume your content?
- What episode do subjects resonate with them the most?
You aren't marketing your podcast enough.
In a perfect world, we'd broadcast our episodes, and millions of people would tune in to our show. This error can be made with any type of content and in any industry. Not marketing your podcast on every conceivable channel is a significant mistake in an era where social media platforms operate as their search engine. If you've developed a podcast, you'll need to promote it and get it noticed. Simple!
In truth, growing your audience takes a lot of time, effort, and planning. To put it in another way, they won't listen to you if they don't know who you are. As a result, having a marketing strategy in place is critical to the success of your podcast.
Here are some questions to consider if you're starting from scratch with your marketing strategy:
- How will you promote your podcast and encourage people to listen to it?
- What is the location of the majority of your listeners?
- Do you have any marketing experience that you may bring to the table?
Begin by spreading the word about your podcast on social media and devote time to developing a presence on every platform where your target audience is active.
Your audio isn't up to par.
One aspect of your podcast that you must not sacrifice is the audio quality. If your audio isn't excellent enough, your listeners will leave no matter how many sophisticated methods and strategies you use to promote your podcast.
The goal of podcasting is to establish a personal relationship with your audience through audio. If your audio isn't good enough, you won't be able to connect with your audience. This does not imply that you must purchase pricey equipment. Small details, such as recording in a quiet room with no background noise, can help.
Another thing you should work on is audio leveling. Leveling your audio can help you make it smoother so that no portions blare into your listeners' ears, ruining the experience.
Leverage Listnr, a brilliant, end-to-end solution to meet your podcasting goals. It helps you record, edit, host, distribute and monetize your podcast in one place! Whether you are a podcasting pro or a beginner with no prior experience, get your podcast up and running easily using this intuitive, effective and holistic tool.
You are not providing your viewers with a feedback loop.
Feedback from your audience might help you figure out where you're falling short and how you can enhance your podcast show to make it more enjoyable for listeners. If you don't set up a feedback loop, you'll miss out on valuable insights and a chance for improvement.
You can ask for comments via Twitter threads, LinkedIn posts, or Google forms shared with your email list. You can also teach them how to give constructive comments and the aspects you want them to concentrate on. Another place to check for positive comments is in the comment section of your social media accounts.
Closing Thoughts
As previously stated, we all make these podcasting mistakes. So it's likely that you'll forget to push the record button or have a total episode flop. However, if you can avoid a few or all of these podcasting blunders, you'll be further along in your podcasting adventure next time.
We improve as a result of our blunders. Work to avoid them, and learn from the mistakes you've already made. Examine your present podcasting practices and content curation methods. Keep an eye out for areas where you can improve. Keep up with the latest podcasting industry trends and practices.
You're looking for a hosting platform that can help you expand by providing intuitive analytical data, simple distribution processes, and a smooth approach to recording your episodes. Check out Listnr's plans to determine whether you're a good fit.
FAQs:
1. Can a podcast be live?
Podcasts are available in two formats: live and recorded. A live podcast allows you to engage with your listeners more effectively and build a loyal following. Receiving direct feedback from your listeners thereby enables you to grow.
2. How do I start a podcast on Spotify?
Follow the steps below to upload a podcast on Spotify
- Click Get Started.
- Paste in the link to your podcast's RSS feed.
- Add podcast info like the category, language, and country.
- Review the details and submit.
Alternatively, you can use Listnr.fm to easily distribute your podcast on Spotify, iTunes, Google Podcasts, and many more.
3. How do I come up with a podcast idea?
Coming up with a topic for your podcast can be a little challenging. These tips will help you zero in on ideas for your podcast journey.
- Brainstorm.
- Audience Research.
- Create a Content List
- Evaluate the Market.
- Consider the advantages and disadvantages.
- Sit with your concept for a while.
4. How much does it cost to start a podcast?
There are a few one-time and recurrent costs associated with embarking on this trip. Some of the costs:
- Equipment for podcasting
- Platform for hosting
- Production of a Podcast
- Production of Ideas
- Resources for Learning and Coaching
- Costs of Marketing
References
https://blog.spreaker.com/10-podcasting-mistakes-and-how-to-avoid-them/
https://thewavepodcasting.com/articles/my-top-6-podcasting-mistakes
https://hubhopper.com/blog/top-10-common-podcasting-mistakes-to-avoid-in-2021/