This is why Podcasting will be the top lead generation strategy in 2022
More and more businesses are starting their podcasts to generate business leads. Learn why it is becoming one of the best strategies and how you can maximize it!
If you are a business owner, chances are you are looking for new ways to generate leads. As the digital landscape of the world changes, more and more forms of lead generation are becoming highly rewarding, and no one formula fits all.
Over the last few years, podcasts have emerged as a powerful lead generation strategy. However, many businesses are still skeptical about the returns they can generate from starting a podcast.
Today, we will dive deeper into why podcasts are becoming one of the best lead generation strategies and how you can capitalize on the rising trend. Ready to find out?
Let’s take a look:
Why do podcasts work as a lead generation strategy?
Before we get into the how let's look at why businesses use podcasts to generate new leads. Here are some stats to give you more context:
- There are over 800,000 podcasts, and the number is constantly rising.
- More Americans and people around the globe are listening to podcasts.
- Statista claims that by the year 2023, there will be over 160 million podcast listeners
- 74% of podcast listeners are looking to learn something new
It is clear from the above numbers that podcasts will be an increasingly effective way to generate new leads as more people adopt it as their choice of content on the go!
Now that we have discussed why podcasts are one of the lead generation channels you should include in your strategy let's look at how you can do it better.
How can podcasts help in lead generation?
In simple terms, lead generation means getting prospective customers to express interest in your product or service. Within this process, various methods can be leveraged to .reach out to target audiences and educate them on how your business can make their lives easier.
It is mainly taken care of by content marketing. Content marketing can be broken down into a funnel that starts by generating product/ service awareness and interest to push leads towards action and loyalty.
Podcasts, ideally, would be part of the top of the funnel. The right podcast for your business will ensure more awareness and education for your target audience.
But to use a podcast as a lead generation method, you will first need to start one. This can be a hassle as you will have to record, edit, and distribute the podcast to reach more people, and that can take months, if not years.
If you are looking to establish a podcast fast and use it as a lead generation method, you must choose a platform that allows you to do it seamlessly.
Listnr can help you record, edit, distribute, and monetize your podcast, all on a single platform for a one-time fee.
Still in two minds on whether your business needs a podcast? Here are a few reasons why and how podcasts are the best lead generation tool.
Higher Reach
Podcasts offer you a higher reach, letting you spread more awareness about your business. As we have mentioned above, podcast listeners are rising throughout the world, and since most of them are looking to learn something new, valuable content will never go unnoticed.
It’s all a matter of what kind of content you produce and how it adds more to your audience’s life for them to consider buying from you! Read about simple tricks to make your podcast more engaging here.
More Branding and Marketing Opportunities
With the growth of your podcast and its audience, you will come across several branding opportunities. Consistent interactive episodes help you connect to your audience regularly and keep your brand on the top of their minds.
Once you have a larger audience, you can get paid ad slots that will build your podcast’s credibility and generate money. You could have episodes that focus entirely on your brand, giving you an almost 360-degree opportunity to connect your brand and audience.
It is also easier to associate with other allied brands and experts to bring their audience to your podcast and grow yours.
Analytics
Podcasts are a great way to get precise data about your target audience and understand them better. Choose a podcasting platform with strong analytics and AI-powered recommendations to access a large amount of audience data, analyze how they respond to your content, and draw actionable insights from it. Podcasts allow you to leverage a vast amount of data that you can easily comb to get high-quality leads, making it an effective and direct channel of lead generation.
Longer Content Life
Podcast content has a longer shelf life and can be easily repurposed into different formats like short clips and videos (in the case of video podcasts). Such crips and byte-sized content become easily consumable and more specific to your audience’s problems.
This flexibility in distribution allows it to be used across lead generation channels, making it a good content source for all purposes.
They are engaging and interactive.
Podcasts are engaging, interactive, and can be consumed on the go. Because of its nature, it enables free interaction with audiences and becomes a real-time two-way content form, unlike any other.
With Listnr, you get all of these features in one place, making it easier for you to start your podcast and create episodes that will help you generate more leads for your business. Join the waitlist for the platform now!
FAQs
What is a podcast?
A podcast is digital audio or video content released in episodes for the consumption of listeners and viewers by streaming or downloading the content. You can listen to a podcast on the go, making it a convenient entertainment and/ or learning option.
How do I start a podcast?
To start a podcast, you can record episodes on audio and video, talk on topics of your choice, and then distribute them on podcast platforms. Leverage all-in-one podcasting platforms like Listnr that allow you to make, edit, distribute, and monetize your podcasts seamlessly.
What are the top 5 things I should know before starting a podcast?
Here's a list of 5 things you need to know before you can start your own podcast:
- Choose your niche
- Decide on your hosting style and format
- Pick your platform
- Narrow down a subject for each episode
- Focus on how you are adding value to your audience
What are the five elements of a podcast?
The five elements of a good podcast are:
- Focusing on the primary idea
- Catering to an audience
- Regular episodes
- Structured show
- Authenticity
Reference Links:
https://www.harrisonbaron.com/blog/podcasts-for-lead-generation-a-complete-guide
https://www.podcast.co/reach/generate-leads-from-podcast