5 Effective Tips To Grow Your Podcast In 2022

Ananay Batra

Jan 24, 2025 • 5 min read

The podcasting space is getting crowded, and it will only grow (if not boom) in 2022. Use these tips to level up your podcasting game in 2022!

Podcasting is a relatively new medium of content creation. But the medium has seen unprecedented growth in the last two years. Believe it or not, there are more than 1 million individual podcasts and 66% consumers today prefer listening to podcasts over watching TV!

Podcasting is also being expected to be one of the top lead generation strategies for businesses in 2022.

With the podcasting space getting crowded, you need to stand out and grow your audience.

In this article, we share a few simple tips and tricks that will go a long way and help you increase the number of people who listen to your podcast, thereby improving your reach, influence, and ROI.

1. Adding Call-To-Action (CTA)

Call-To-Action is a way to prompt or nudge your listeners/viewers to perform a certain task. For instance, at the end of your podcast, you could say, “Follow us on Instagram and check out the behind-the-scenes of this podcast.”

Here, you are triggering your audience to perform an action. If they have reached the end of your podcast, they most definitely liked your content and would love to learn more about you. This CTA will increase your following.

In the following episode, you could add another CTA, asking your audience to listen to another episode from your podcast on a related topic. This won’t just improve your metrics but also the bond you share with your listeners.

Image: https://elements.envato.com/call-to-action-39-WG2TVGM

The biggest podcasters creators know this secret. They make sure all their content is cross-shared across different platforms. This helps them move their audience from one platform to the other, which increases their overall online presence.

Here are a few things that you could do to leverage social media and increase your podcast reach:

Market your podcasts on social media
Share short, interesting snippets from your podcast episodes
Every time you upload a new episode, post about it on social media and ask your followers to check it out
Share interesting behind the scenes footage

Also, read the podcast marketing guide to effectively grow your audience.

Image: https://elements.envato.com/social-media-P9YGRHS

3. Collaborating With Other Podcasters & Guests

Collaborations have many-fold benefits. When you invite a guest to speak on your podcast, your listeners are exposed to a whole new perspective on the topics you talk about, making it all the more interesting.

The cross-pollination of ideas due to different perspectives on different topics makes it a nice cocktail for your listeners to consume.

If you are collaborating with another creator, you have the advantage of reaching his/her audience, and likewise for them. It is a win-win!

Image: https://elements.envato.com/hosts-having-podcast-session-together-8KUYDST

4. Attractive, Relevant Titles And Descriptions

Titles and descriptions are the first two touch points that get a listener/viewer to click on your episode. If your podcast titles and descriptions are compelling, solve a pain point for your target audience or add value to them, they are more likely to check out your podcast.

If they like one episode, they will explore more of your content and eventually become a part of your community.

You need to position your episode as one that either solves a problem, entertains, or provides knowledge to your audience. It all starts with writing engaging titles and descriptions.

Titles and descriptions don’t just get people to click on your podcast but also help you rank better on Google. So optimize them for SEO search and include relevant keywords that your audience would search for while looking for similar content.

5. Stay Consistent!

In this world of constant stimulation and distraction, attention is vital. If you want to stay relevant, your podcast needs to pop up every time your audience searches for one.

The key to staying relevant is by staying consistent. The more your community engages with you, the more you stay on top of their minds. This leads to a chain reaction of your audience advocating for you, spreading your podcast through word of mouth, and sharing your episodes on their social media, which helps you reach new people.

Most platforms are said to reward consistent creators with an increased organic reach. Listnr helps you stay consistent by providing an easy way to record crystal clear podcast episodes and sharing detailed engagement insights of your audience.

Conclusion

Podcasting is a relatively new but fast-growing medium of content creation. If you are a podcaster (or you aspire to be one), we are sure these tips will help you increase your audience and overall reach.

Make use of our feature-rich podcasting platform that empowers you to record, edit, host, distribute and monetize podcasts, all from a single platform.

Get early access to Listnr and start your podcasting journey today!

FAQs

1. How to grow your podcast audience on Reddit?

Engage on Reddit by asking questions in relevant subreddits and adding to conversations in the comments section. Share snippets of your podcast for people to watch. Once you have enough audience, you could also start your subreddit.

2. How to get new listeners for your podcast

Some efficient ways to acquire new listeners are collaborations, social media marketing, and sharing your podcast episodes across different platforms. Collaborations give you a chance to expose yourself to your guest’s listeners. Social media marketing and sharing your podcast episodes across different platforms allow you to reach new people who find your content relevant. You might also want to focus on SEO by adding relevant titles and descriptions in order to be discoverable on Google.

3. How to grow your podcast on Instagram?

On Instagram, you need to provide value apart from just promoting your podcast. In addition to posting interesting short snippets and behind-the-scenes footage, post carousels, videos, and reels around your topic, with a call to action to check out your podcast.

4. How to promote your podcast?

You can promote your podcast by making a guest appearance in another podcaster’s show. It allows you to expose yourself to your host’s followers. You might also want to consider doing paid campaigns to reach new audiences once you have enough content on your podcast.

5. How to grow a successful podcast?

The success of a podcast depends on two factors: content and discoverability. The first step is to create engaging, relevant podcast episodes that will make people stick. When it comes to discoverability, be sure to add searchable titles and descriptions and make as many episodes as possible. Quantity is important for discoverability.

The detailed engagement insights at Listnr will help you decide what content to create in order to reach maximum people.

6. How to make your podcast viral and grow your show?

The best way to grow your show is to go back to basics, focus on your niche and post consistently. These basic points go a long way in acquiring new audiences and creating loyal fans. Virality is great, but it is these basic factors that decide if you would still stay relevant after going viral.