10 Ways to Grow Your Podcast Engagement in 2022

Growing a podcast audience can be challenging when new podcasts are popping up left and right. However, the podcast space and consumers are rapidly expanding. Building a seed audience that drives new audience engagement is vital for the success of your podcast.

With practical strategies, one can build that audience from scratch. The ten ideas discussed below will guide you in the right direction and maximize your podcast audience and engagement.

Develop your Niche

Your podcast needs to have a theme or genre. The theme will guide podcast topics and agendas. Instead of catering to everyone, your niche will attract the target audience.

A wider array of topics might confuse the listeners and bring down the number of returning audience. A connected motif across your podcast makes it cohesive and helps sustain the audiences’ interest over time.

Define the Format and Stick with it

A podcast format sets the listeners’ expectations and structures the conversation.

There are long podcasts that stretch from one to three hours, delving deep into the topic while covering a plethora of subtopics. Some popular examples are The Joe Rogan, Huberman lab, and Tim Ferris podcast, which predominantly provide self-help and educational content.

On the contrary, short podcasts deliver the content in a punch. They act as an aggregator and present informational nuggets tersely. Their topics vary from comedy, current affairs, and history to how-to guides.

Invite a Guest or an Expert

An easy way to double your podcast audience is to invite a guest or an expert from the field. It works wonders as it attracts the attention of your guest’s audience. Inviting a guest facilitates the natural to, and fro that occurs in conversations. It is also refreshing to listen to different perspectives and voices rather than a single voice.

Throw in an Oddball

Occasionally, don't be afraid to go outside the podcast theme. Call in a friend for some banter and fun conversations. When you put yourself out there through the podcast, you bond with your listeners as friends. That builds trust and sincerity.

Stories and anecdotes are powerful. Weave them into the podcast to engage the audience intimately.

Consistency is Key

You need to have a routine that enables creating podcasts consistently. It makes your brand memorable. Advertisements have been leveraging the power of repetition for ages. It's good practice to have a fixed logo and design for your podcast.

You should also adhere to a schedule when releasing the podcasts. It helps build recurring anticipation among your audience.

Elicit Responses with Call to Action

A call-to-action is a direct way to engage the audience in your content. It includes asking them to participate in a poll, Q&A session, or indulge in a task.

The tasks could be rating your podcast, sharing it with your friends, and participating in a giveaway. It makes the audience feel valued and builds relationships with them.

Connect with your Audience

While engagement from the audience is essential, it is more effective when mutual. You could use social media to be in touch with your listeners. Platforms like Instagram, Twitter, and Youtube are ideal avenues. The key takeaway is to stay in tune with the pulse of your audience by taking feedback and having honest dialogues.

Add Video to your Podcast

Humans have an inherent love for visuals. You can leverage it by adding video to your podcast. Video content is naturally more stimulating and personal. Body language, facial expressions, and little quirks add color to an otherwise black and white podcast.

It is practical to have your podcast available in both audio and video format for consumption. Listnr allows for crystal clear video recording to elevate your podcast.

Be Imaginative in Promotions

Be creative in promoting your podcast by using different mediums. Create trailers by compiling exciting moments from the podcast. You can make highlights that are fun and exciting to watch. You could also make knowledge-packed newsletters from the podcast for your reading audience. Microcontent generates quick traction on social media.

Track the Analytics

Data is the new currency. You can learn hidden insights from your podcast analytics. These will reveal key actionable pointers that can fine-tune your podcast to success.

You may find that some topics do better than others and certain age groups are more likely to engage with specific topics.

With these ideas in place, you will be able to maximize engagement and grow your audience. Just keep the content positive and sincere, fun and encouraging, and most importantly, add value to your listeners.

Leverage these tips and learn how you can attract audiences by getting early access to Listnr.FM.

FAQs:

How to get new listeners for your podcast?

Collaboration is the key to exponential growth. You can attract new listeners by inviting a guest on your podcast or being a guest on someone else’s podcast. This provides exposure to new audiences.

How can I grow my podcast audience on Reddit?

On Reddit, you can grow your audience by engaging on relevant subreddits and posting short clips of your podcast. You might connect with interesting people, which could present more opportunities for collaboration and potential future guests.

How do I create a podcast for my YouTube channel?

YouTube is an excellent place to distribute your video podcasts. You can create an account and start uploading podcast episodes as well as behind-the-scenes clips.

What is the best way to record a podcast?

Recording a podcast involves many stages like setting up a quiet environment with proper lighting, good microphones, and aptly placed video cameras. One might also want to edit the audio/video, which further needs editing software.

Listnr brings together tools required for different stages of podcast creation in one place, where you can easily record, edit, distribute and monetize your podcasts on various platforms. Try now and give your audience a premium podcast experience.

References:

https://www.storyninetyfour.com/blog/increase-your-podcast-listeners-with-these-6-tips

https://improvepodcast.com/podcast-listener-engagement-strategy/

https://blog.listnr.fm/5-effective-tips-to-grow-your-podcast-in-2022/